In today’s Vendor Interview Series instalment, we’re going to get to know a little bit about Michelle of Tagged It Paper Co.
But first, a little bit about the Vendor Interview Series….
When we started to plan our inaugural Women’s Expo, we wanted it to be more than just another vendor’s market and workshop event.
We wanted to create a sense of community. To create connections and get just as excited about each other’s businesses as we are about our own.
We planned a pre-event meetup so that the vendors could get together and get to know each other before the ‘big event’, and we tasked them with some ‘homework’ that they have probably never had to do before when participating in a vendor market style event, (this Interview Series being one of their tasks).
It was our vision that with the information that they provide us with, we do as much as we can to showcase, and highlight these hardworking women, not only the weekend of the Women’s Expo, but as often as we possible could in the weeks leading up to it.
Balancing life and work is hard and we are so honoured that they are choosing to spend some of their time with us <3
Now that we have that out of the way, let’s get on with the interview!
Michelle Lettner of Tagged It Paper Co.
This is what Michelle had to tell us when we asked her about her and her business:
Tagged It Paper Co. is an online Stationery Shop specializing in Journal Covers, Notebooks, Supplies and Gifts. Our items have a rustic old fashioned appeal perfect for those that still enjoy writing on paper, snail mail, recording special travels and memories. Many of our items are handmade right here in Essex.
How did you choose what you wanted to do?
I think my business chose me. I should have listened to my passion a long time ago! Ever since I was little I liked drawing and stamping and I always had some sort of creation in progress.
What were you most afraid of when starting your business?
The biggest fear starting my business was the fear of failure, and the negative thoughts that I wasn’t good enough or smart enough to embark on this journey and succeed.
What has been your biggest surprise, so far, about being a business owner?
The biggest surprise so far is how much work promoting business is! It is hard to create a balance between work and personal life.
Do you work alone or do you have team members/employees? Expand on your answer by telling us when you grew, or when/if you have plans on growing your team.
I create and run my business alone but have help when doing art markets and business shows.
Tell us about any formal education that you pursued related to your business?
I have no formal business education, life and trial and error was my teacher.
What are you most proud of about your business?
What makes me the most proud of is the success I am beginning to see. The positive support I and encouragement I receive from strangers recognizing and seeking my products out at local markets and events.
What vision do you have for the future of your business?
My vision for the future is to be able to continue to create and share my love of stationery products with others and carve out a comfortable living to allow me to continue to do this.
One fun way you deal with stress? How do you unwind from your work day?
At the end of the work day I unwind by hanging out in the kitchen with my spouse and my 2 dogs and talk about the day, current events, while we do meal preparation.
What would someone be surprised to find out about you?
Someone that doesn’t know me would be surprised that I have sold headstones for the past 10 plus years.
What is the best book you have read for business or personal growth? Or, what are you reading right now?
Christmas Jars – Jason F. Wright
What is your favourite inspiring or motivational quote?
“Embrace Imperfection” – unknown
What do know now that you wish you had known when you started your business?
I wish I would have known exactly what potential customers were looking to purchase and the demographics of the disposable income in this area.
What advice would you give to another woman just starting her own business?
Just do it! When I started out, I had a whole different direction planned but allowed myself to change my products and search for the perfect market without changing my standards, my way of doing business, and looked to others for support and advice when warranted. Hang in there, you will make it!
Thank you so much to Michelle for taking the time to answer our questions.
If you are in the area, be sure to stop by the Women’s Expo to say ‘Hi!’ to Michelle.