In today’s Vendor Interview Series instalment, we’re going to get to know a little bit about Lynn McLaughlin, author of Steering Through It.


This is what we learned about Lynn:

Lynn McLaughlin is a Canadian educator who has spent her life devoted to ensuring each of us meets our full potential. Mother of three wonderful children, she currently lives with her husband in southern Ontario.

Lynn began journaling the day she received a life threatening diagnosis. Grateful for an amazing support network, she is now passionate about sharing her journey of fear and survival. It is Lynn’s hope that by travelling with her through experiences and reflections, all participants will be empowered to advocate for themselves and others. regardless of life challenges.


How did you choose what you wanted to do?

After a year in time where my life took an extreme detour, I decided that I needed to take that experience to help and empower others. I had journaled and used those entries to create my memoir. I have also become an active volunteer for the Brain Tumour Foundation of Canada.


What were you most afraid of when starting your business?


It is so complex and there are scams everywhere. It Is only through experimentation that you really discover what works and what does not

Each business attracts varying audiences or subscribers. I feel I can now be a resource to others who are considering self-publishing.

 Lynn at Indigo book signing

What has been your biggest surprise, so far, about being a business owner?

The competition! There are thousands of books published daily.

People actually pay others to write reviews for them – there are businesses that do just that. It’s not something I am comfortable with.

One book in a sea of millions – it’s hard to get recognized.


How do you stay organized?

I have set time daily to do nothing but promote my current book and continue writing my second. I have calendar bookings and reminders in my phone as well.


Do you work alone or do you have team members/employees? Expand on your answer by telling us when you grew, or when/if you have plans on growing your team.

Although I work alone, my book includes entries from many family members. My experience was theirs as well, from a different perspective.

I do have a webpage manager but now post my own blog entries.

I am In the midst of completing a second book, and will pursue formal publishing this time (rather than self-publishing).


Tell us about any formal education that you pursued related to your business?

Becoming an author was an entirely new experience. I joined organizations, read, posed questions, researched and watched many Youtube videos to learn how to navigate promotions and advertisement.

I had no formal education but learned from others with experience.


What are you most proud of about your business?

The difference it is making in the lives of others.


What vision do you have for the future of your business?

It is my hope that this memoir continues to make a positive difference to anyone who reads it.

I have had exceptionally positive feedback – from people in the midst of break-ups, divorce, physical and mental illness – there is something that has helped each of them.

I am so proud that my goal is coming to fruition. I want to reach as many people as possible.


How do manage work/life balance?

This was very challenging during the writing period and the first year on the market. I was working up to 60 hours per week in a full time job. Since retiring in September, time is now my friend!


Lynn with her book 'Steering Through It'

One fun way you deal with stress? How do you unwind from your work day?

Although retired, I am still very busy and active. I love to be outdoors, travel, enjoy new experiences, meet new people and cherish my family and friends.


What would someone be surprised to find out about you?

I can be an overbearing mother who loves to be in control. The trouble is that my children are all in their twenties now. This would not be a surprise to them, but possibly to others.


What is the best book you have read for business or personal growth? Or, what are you reading right now?

I have just finished reading, “Lost in the Reflecting Pool” by Diane Pomerantz.


What do know now that you wish you had known when you started your business?

The advice I gave at the beginning is most important. Have your marketing plan ready to go before you launch.


What advice would you give to another woman just starting her own business?

Prepare well in advance with a comprehensive marketing plan. Seek out others who have experienced a launch and learn from them. There are many groups on social media sites that have exceptional resources to share.

I would spend time researching, learning and being ready to go. Advertising is a complicated industry and there are countless options, many a waste of time.


Thank you so much to Lynn for taking the time to answer our questions.

If you are in the area, be sure to stop by the Women’s Expo to say ‘Hi!’ to her.

In the meantime, you can find Lynn online here:
Facebook: /Steeringthroughit
Twitter: /lynnmcla
LinkedIn: /lynn-mclaughlin-2a8b5384
Instagram: @lynnmcla


About the Vendor Interview Series:

When we started to plan our inaugural Women’s Expo, we wanted it to be more than just another vendor’s market and workshop event.

We wanted to create a sense of community. To create connections and get just as excited about each other’s businesses as we are about our own.

We planned a pre-event meetup so that the vendors could get together and get to know each other before the ‘big event’, and we tasked them with some ‘homework’ that they have probably never had to do before when participating in a vendor market style event, (this Interview Series being one of their tasks).

It was our vision that with the information that they provide us with, we do as much as we can to showcase, and highlight these hardworking women, not only the weekend of the Women’s Expo, but as often as we possible could in the weeks leading up to it.

Balancing life and work is hard and we are so honoured that they are choosing to spend some of their time with us <3